I found this ad while surfing the web (again. What? It's 5:54. I was supposed to leave work 54 minutes ago but I have to wait for my supervisor to get out of a meeting. This puts the proverbial icing on the proverbial cake which is made out of the fact that I finished EVERYTHING I was supposed to do tomorrow today.) It seems pretty damn ballsy to me that instead of writing the WORD, they made a pictural reference, quite a clever one at that. However, it is, if you ask me, a hell of a lot more offensive than the word. See for yourself: 

*Waheeda has correctly noted that there is no picture. That's because I didn't save the file correctly (my bad) and now I can't find the original ad again. But here are a couple ones from the same campaign. The original one that i saw was just a black ad that said "don't be an *" except the asterik was giant, bold, and red. And the website is covered in these giant red asteriks which is hilarious. Apparently it won some ad awards. 

 (if it's not evident, giant red asterik = asshole)